Keeping in mind
Who am I competing against?
What do they offer?
What makes me better?
What makes me different?
The three design agencies I am going to evaluate are
Round
Boxhead
The Designers Rebulic
Round- research
"Studio Round is a Melbourne based design company. Our approach encompasses identities, print, the web, art direction and the built environment.
We build partnerships with our clients to understand their communication challenges. We apply our creative thinking and understanding of design to develop thought-provoking solutions to address commercial needs.
During the course of the project we spend time meticulously crafting the detail while keeping an eye on the bigger picture. Our approach is to combine the expression of original ideas that innovate, challenge and inform. Our response is always appropriate to the brief."
Looking closely at their website and there work it is clear that a main strength of theres is that they are a very established design agency, they take pride in building relationships with their clients and focus on detail within there briefs. Round work across a broad range including prints, web, signage, art direction etc. They have a list of achievements,awards and clients they have worked for. The website shows a broad range of their work professionally and smartly. The website is also very easy to navigate around and has a clear layout.
Round may benefit from having a desription of how they have produced each outcome to a brief to infrom viewers how they have come to achieve this. Maybe they could inform viewers also of the company came about, how it was set up.
Opportunities for Round are to grow, as they are an internationally company working world wide they have the opportunity to work worl wide. They have the opportunity to work in other fields orspecialise as they have established what they can already do very well.
Threats come in the form of other design companies within Melbourne where they are situated, who focus on the same kind of work as Round.
We Are Boxhead- research
Strengths within We Are Boxhead include how visual there website is, they leave text to the minimal but where they do use it they allow it to be visual also with use of colour and suitable typeface. Their sight focuses centrally on their work that they have produced. Another strenght is that they have descriptions of some of their work in quite a lot of detail, what the project is and how they have gone about the brief. We Are Boxhead are another company which work across a range of disciplines including, print, moving image and online & interactive.
We Are Boxhead don't give much information about their company, they show a lot of work but don't inform you how big they are, what their focus is or how they came together. Also they only desribe some of there work and how they came to produce it.
Opportunities for the company would be working nationally throughout the contry as they appear to work a lot within the North where they are located, they therefore hav ethe oppotunity to increase their client list and contacts. They have the oppotunity to inform viewers of the sight , more about themselves and who is involved.
As for threats, We Are Boxhead may be limited by just working within the North and therefore making there competition greater. They work across a range however and therefore can work in different fields instead of being limited to briefs.
The Designers Republic- research
A main strength of The Designers Rebulic is their prestigious list of clients that they own, working for the likes of Coca Cola and MTV. Their website is rather visual, again focusing on the work they have produced and who they have worked for.
Their website can be quite confusing to navigate through as when you visit their home page there is only a small link directing you to another sight. The links on the actual page change when you scroll over which means it can be hard to navigate. There isn't much information about the company and what they do and how they became The Designers Republic.
They have the opportunity to work for a lot of well known companies/ brands across the world really with MTV and Coca Cola etc within their list of clients.
It aslo says that The Designers Republic is in progress so I believe this means the website.
Summary
From using a S.W.O.T analysis to look at the qualities of three exisiting design afencies I have come up with a list which may be opportunities for my own practice that have revealed themselves.
Firstly I know a website will be of great importance and something I will rely on to get myself and my work known, however I think it needs to be more than this, The Designers Republic sight was something that stood out to me although it could be confusing the noises were a small touch which made it stand out. I think it will important for a website to have a stlye in order to stand out.
I think I need to make myself open to different disciplines and not narrow myself down to one specialism as it is a competitive market I need to be able to offer a variety of skills. And this is something that has become apparent to me whilst looking at design agencies, a lot of them offer a variety and it needs to be clear on your website.
Contact details need to be clear on a website, somewhere so people can immediately contact you, as it stands now I only have a blog which has a lot of stuff on and no way for people to get in contact, this is something to consider.
Something else that has ocured to me is that it is very important to give some information about the piece of work even if it is just short.
Looking closely at their website and there work it is clear that a main strength of theres is that they are a very established design agency, they take pride in building relationships with their clients and focus on detail within there briefs. Round work across a broad range including prints, web, signage, art direction etc. They have a list of achievements,awards and clients they have worked for. The website shows a broad range of their work professionally and smartly. The website is also very easy to navigate around and has a clear layout.
Round may benefit from having a desription of how they have produced each outcome to a brief to infrom viewers how they have come to achieve this. Maybe they could inform viewers also of the company came about, how it was set up.
Opportunities for Round are to grow, as they are an internationally company working world wide they have the opportunity to work worl wide. They have the opportunity to work in other fields orspecialise as they have established what they can already do very well.
Threats come in the form of other design companies within Melbourne where they are situated, who focus on the same kind of work as Round.
We Are Boxhead- research
Strengths within We Are Boxhead include how visual there website is, they leave text to the minimal but where they do use it they allow it to be visual also with use of colour and suitable typeface. Their sight focuses centrally on their work that they have produced. Another strenght is that they have descriptions of some of their work in quite a lot of detail, what the project is and how they have gone about the brief. We Are Boxhead are another company which work across a range of disciplines including, print, moving image and online & interactive.
We Are Boxhead don't give much information about their company, they show a lot of work but don't inform you how big they are, what their focus is or how they came together. Also they only desribe some of there work and how they came to produce it.
Opportunities for the company would be working nationally throughout the contry as they appear to work a lot within the North where they are located, they therefore hav ethe oppotunity to increase their client list and contacts. They have the oppotunity to inform viewers of the sight , more about themselves and who is involved.
As for threats, We Are Boxhead may be limited by just working within the North and therefore making there competition greater. They work across a range however and therefore can work in different fields instead of being limited to briefs.
The Designers Republic- research
A main strength of The Designers Rebulic is their prestigious list of clients that they own, working for the likes of Coca Cola and MTV. Their website is rather visual, again focusing on the work they have produced and who they have worked for.
Their website can be quite confusing to navigate through as when you visit their home page there is only a small link directing you to another sight. The links on the actual page change when you scroll over which means it can be hard to navigate. There isn't much information about the company and what they do and how they became The Designers Republic.
They have the opportunity to work for a lot of well known companies/ brands across the world really with MTV and Coca Cola etc within their list of clients.
It aslo says that The Designers Republic is in progress so I believe this means the website.
Summary
From using a S.W.O.T analysis to look at the qualities of three exisiting design afencies I have come up with a list which may be opportunities for my own practice that have revealed themselves.
Firstly I know a website will be of great importance and something I will rely on to get myself and my work known, however I think it needs to be more than this, The Designers Republic sight was something that stood out to me although it could be confusing the noises were a small touch which made it stand out. I think it will important for a website to have a stlye in order to stand out.
I think I need to make myself open to different disciplines and not narrow myself down to one specialism as it is a competitive market I need to be able to offer a variety of skills. And this is something that has become apparent to me whilst looking at design agencies, a lot of them offer a variety and it needs to be clear on your website.
Contact details need to be clear on a website, somewhere so people can immediately contact you, as it stands now I only have a blog which has a lot of stuff on and no way for people to get in contact, this is something to consider.
Something else that has ocured to me is that it is very important to give some information about the piece of work even if it is just short.
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