Based on the principles that have been introduced so far in the Enterprise module, as well
as the previous tasks, investigate, analyse and critically evaluate where your potential
clients are located.
I've decided to look at clients who supply Coffee, looking at local, national, European and Transnational Coffee shops specifically. With quite a high demand on these kind of shops there is potentially a large market for design here.
Clients to evaluate:
Local: Opposite
National: BB's
European: Costa Coffee
Transnational: Starbucks
Other clients:
Journalism- magazines- layouts, editorial, typographical
i-D Magazine
Retail- fashion/ high street, stationary, supermarkets
Urban Outfitters, Waitrose, Paperchase
P.E.S.T analysis comparisons
Political- Increate in VAT within the UK will affect local and National clients, higher prices may mean decrease in customer spending and less business
Lower VAT abroad and internationally won;t be affected like the UK.
Economical- The exchange rate may affect businesses European and transnational, may incur a loss in profits from the low exchange rate.
Locally and nationally the recession means people are spending less especially on luxury items like luxury coffee and cakes.
Something affecting all clients is the green issue, with constant use of plastics and paper within their packaging.
Social- Transnationally and European may want local designers instead of paying for someone in the UK as it would lower their costs and be easier to contact and also communicate with with regards to language.
Locally, Opposite relies a lot on a students market, this will be affected by terms and holidays when students relocate.
Technological- These days Skype is a common method which can save costs on communication, this will be relevant especially to European and transnational clients, as well as email is a highly used method of communication to send design ideas or arrange meetings etc.
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