Self Promotion

Fluor

Fluor
'This direct-mail piece by design agency Fluor shows the use of folds at their simplest The leaflet is distributed in a plastic zipped envelope.When opened upvia its one vertical and one horizontal fold, it becomes a poster. One of the four planes of this self-promotional piece has a slit in which nest a Fluor business card."

Metalli Lindberg

"This set of 12 promotional slot cards was created to celebrate the new studio space. With the involvement of the whole studio an identity was created which is based on elements that chatacterize the space in which they work. The result is the presentation pacl of 12 with their 're.' theme- rethink,re-ward, re-studio. A party was ogranised where guests could make their own constructions and groupings."


hat-trick

Rabih Hage is an interior design company, they turned to hat-trick for a new identity to reflect the nature of their business and establish their own signature style. 'We designed a brand mark using the initials rh, r hidden in the h' 'it also deals with issus of light, space, and three dimensions, reflecting the nature of their business.'  Invitation uses folds and die-cutting to open into a shop window. Looking through the window you can see examples of their work."


Corina Fletcher/ Boag Associates

 "A periscrope lets you look around walls, corners or other obstacles and, if you're in a submarine, you can use one to look above the water. Communication design consultants Boag Assocciates thought that the periscope was the ideal object for a self promotional project expressing the theme' see further'.'  "All Boag Associates' previous self promotional piece s had been in an A5 format,"so the criteria was that it had to look A5, it has to be a periscope, it had to be easily assembled and it had to work."