Monday 23 January 2012

Portfolio surgery- Ric Bell

Feedback from Ric Bell

Ferigoni:
Zoom out on images show the overall products
Focus on the type and layout not the fedrigoni logo
Touch up minor things like where paint has ran etc

Hoaxx:
Use art works as well as photographs
Zoom out on photo of the range to show what it is and show them fanned out

Geo cakes:
Have the logo larger
Show the pattern seperately, don't need to have all images boxed in
Touch up some of the images on folds etc
Don't repeat things in images, show things seperately

Daize
Short Daize long nights slogan could be seperate
Make the look book image larger to show the type
Zoom out on things to show what they are
Inlcude Ted Baker logo

Heinz
Show MIX-zing it up by itself
Turn the pots to show the slogan
Make a range of posters, fluorescents like the colours I've used

Overall feedback:
Zoom out on images to show the strory
More white space, don't have to box the images in
He said he thought I was quite good at coming up with lines of type and was talking to me about copyrighting which I was pleased with because it was something I had thought about before so am going to look further into and maybe try a brief.

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